Most agencies grow on word of mouth, which is lovely until it goes quiet. Outbound is usually the first thing that slips when client work gets busy, so we run it for you: list, copy, sending and follow-ups, with interested replies landing in your inbox.
Retainer maths is on your side. One new client on a monthly retainer for a year or two covers a lot of outreach, so you do not need many wins for a campaign to pay its way. And while agency owners get plenty of generic pitches, very few of those pitches are specific. An email that clearly comes from the PPC people for fashion brands, or the social media team down the road, reads as relevant rather than as one more agency saying "we do everything".
Owners, Founders, Managing Directors and Marketing Managers in the sector where you already have proof. We target by the service you are strongest at and the clients you have done your best work for: a PPC agency with fashion clients emails clothing and apparel brands, not every business in the country. A local agency emails the businesses within reach of its city. As a second campaign, we can also reach complementary agencies, such as web design studios with no SEO or SEO agencies with no paid search, who have clients asking for what you do. Every address is verified before send day.
Lead with a result in their world, not your service list. "We do SEO, PPC and social" is easy to skip; a line about a brand like theirs is a reason to reply. Be specific about who you serve, because "I work with independent fashion brands" sounds like it was written for them. Never open by criticising their current marketing, which puts people on the defensive. And ask a question they can answer in one line instead of pitching a call in the first email.
Three agency campaigns, real numbers. A UK PPC agency for fashion and apparel brands: 16,800+ prospects contacted, 385 replies and 68 interested leads across the UK and then the US, with several turning into signed clients. A US social media agency serving local businesses: 15 interested leads in its first month from 4,750 prospects, enough that it hired a dedicated salesperson. A web design and SEO agency that focused on manufacturing and industrial firms: 53 positive leads and around a 600% return in four months.
Yes, when it is specific. Agency owners get a lot of generic outreach, which is exactly why a narrowly targeted, plainly written email stands out. Across three Tevi Lab agency campaigns that meant 68 interested leads for a fashion PPC agency, 15 in one month for a local social media agency and a 600% return in four months for a web design and SEO agency.
Owners, Founders, Managing Directors and Marketing Managers in the sector where you already have your best results. A PPC agency with fashion clients emails fashion brands; a social media agency serving local businesses emails the businesses in its area. Complementary agencies that do not offer your service can be a second campaign.
It makes the email harder to write, because there is nothing specific to say. We usually build the first campaign around the sector where you have done your best work, even if you serve others. One web design and SEO agency focused on manufacturing and industrial firms and saw a 600% return in four months.
Often both, in separate campaigns with different messaging. End clients buy directly. Agencies without your capability, such as web design studios with no SEO or SEO agencies with no paid search, have clients asking for what you do and can refer repeatedly.
First replies usually arrive within days, and around half of all replies come after the first follow-up, so we judge campaigns at three to four weeks rather than 48 hours. A local social media agency had 15 interested leads within its first month.
No. Campaigns run on dedicated, warmed sending domains, never your main company domain, and every address is verified before send day, so your normal email and reputation are unaffected.
Sell into manufacturers yourself? See how we run cold email for manufacturers. Curious how the lists get built? The method is in the free 12-point list-building checklist. The full service is at what our cold email agency does, or see our B2B lead generation page.
Twenty minutes. We will look at your specialism, the sectors you have proof in and who to email first, and you keep the plan either way.
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