Meet the team

Meet the entire team.

It's me. Hi. I'm Archie, and I run every single part of your campaign myself.

No account managers to get passed to, no junior writing your copy, no work quietly shipped offshore. When you hire Tevi Lab, you hire one person who's been doing this for the better part of a decade, and who actually cares whether it works for you.

Archie giving a thumbs up beside a herd of cows in Cornwall, from his farming days Archie · Founder

That's the team photo. The cows are former colleagues, from my farming days in a completely different industry, long before I swapped the wellies for cold email.

01 · How I got here

From one inbox to 500 campaigns.

I started in cold email eight years ago, straight out of a business degree, at an agency back when the game was simpler: one inbox, one piece of copy, and the leads rolled in. Things have changed a lot since.

From there I worked across a handful of agencies, ran a few side projects of my own, spent time in-house with a marketing-influencer team, and eventually landed as Head of Growth at a larger multi-channel agency. I tried every channel there is. Cold email kept winning, so I went out on my own and built Tevi Lab around the thing that actually delivers.

Seven years and around 500 campaigns later, for clients in just about every industry you can name, I've deliberately slowed down. These days I take on fewer clients and run deeper, more considered campaigns for each one. I'd rather do a brilliant job for a handful of people than a rushed one for everybody.

02 · How I work

Honest advice, no big retainer.

I genuinely enjoy this part: meeting people, getting under the skin of their business, and being honest about whether outbound is even the right move for them. Sometimes it isn't, and I'll tell you.

Most agencies lock you into a big retainer and a long contract. I'm the opposite: give it a real go over a short window, let me tweak and tune as we learn, and if it's not working for you, we shake hands and part as friends. That said, I want every client happy, so I'll work hard to make sure it does.

  • You work with me, start to finish. I run every part of your campaign and don't outsource a thing.
  • I get to the point. No jargon, no fluff, no padding the hours.
  • Short commitment, honest advice. Try it, tweak it, and only keep going if it pays off.
03 · Off the clock

Usually somewhere on the Cornish coast.

When I'm not running campaigns, you'll usually find me out on the coast in Cornwall, where I'm based. I love hiking, music, and exploring: not just the far-flung corners of the world, but the small one right on your doorstep, which people overlook far too often. Cornwall's a beautiful reminder of that, and home to a properly good pasty, which I'll never turn down.

I travel a fair bit too, and I'll always try to meet up with clients in person when I'm passing through.

Think we'd work well together?

Book a call and let's find out. I'll be straight with you about whether I can help.

Book a call with me