Positive replies inside the first 24 hours
How a one-person telemarketing lead-gen firm added a second channel and saw positive replies on day one.
“We started seeing positive results within the first 24 hours, which honestly exceeded my expectations.”
Rebecca Carthew, Founder
The situation
A one-person lead-generation business had built itself on telemarketing and wanted a way to grow beyond a single channel, without hiring a team or spending all day prospecting. The goal was a second, reliable source of conversations running alongside the phones.
What I did
- Built a precision target list of the exact buyers the business sells to
- Ran it as a local campaign, with messaging that leaned on local brand authority to build instant trust
- Set up and warmed dedicated inboxes so the campaign could send safely from day one
The result
Positive replies landed within the first 24 hours of going live, and the campaign settled into a steady rhythm of around 130 replies and 26 qualified leads every month. It’s currently paused while the client works out how to scale their sales team to keep up.
Want results like this for your business? Book a call and I’ll map it out.