42 qualified leads opening up UK & EU recycling
How a manufacturer of magnetic-separation and metal-detection equipment broke into new recycling buyers across the UK and Europe.
A manufacturer of magnetic-separation and metal-detection equipment for the recycling and waste industry wanted to grow beyond its existing base, specifically into new recycling buyers across the UK and Europe.
The situation
They needed expansion across the UK and EU, and they needed it from someone who understood manufacturing, not a generalist agency that would send the same email to everyone. Reaching recycling plants and the right procurement contacts takes precision and a feel for how this industry actually buys.
What I did
- Built precision lists of recycling plants and procurement decision-makers across the UK and EU
- Tested two routes in parallel (selling direct to end users and selling through wholesalers) to see which opened more doors
- Ran disciplined multi-step follow-up across a fleet of warmed, fully-managed inboxes
The result
From around 9,000 prospects, the campaign generated 225 replies and 42 qualified leads heading into month three, including three meetings booked in the first 48 hours. It’s working well enough that the client has just doubled down and extended at a preferred rate.
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