22 qualified leads from hard-to-reach scientific buyers

A high-ticket research and development partner in the life-sciences space sells into some of the hardest people to reach: research leaders, founders and preclinical decision-makers with full inboxes and little patience for a generic pitch.

The situation

High contract values and long sales cycles mean every conversation counts. The challenge was twofold: getting through to genuinely busy scientific buyers, and getting the message right enough that they’d engage rather than delete.

What I did

• Pinpointed the specific right contacts (research heads, founders and preclinical leaders) rather than spraying a broad list
• Led with what these buyers actually care about: deep expertise in their field, speed, efficiency, and a long track record behind the work
• Tightened the messaging through testing until the responses started coming back

The result

Moving into month two and from around 6,000 prospects, the campaign produced 128 responses and 22 qualified leads in a market where a single conversation can be worth a great deal. With the flow now proven for one market, the plan is to expand into new job titles and new geographies from here.

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