Our top three campaigns, right now.

The scoreboard

Reply rate: share of people contacted who sent a genuine reply, out-of-office excluded. Positive reply rate: share of those replies expressing interest. Click any campaign for the full case study.

What is behind each one

Participant recruitment, 18% reply rate. Every email references the recipient's specific live project, not their industry in general, and the campaign runs a warm list of past collaborators alongside a cold one. The warm side replies at 21.4%, the cold side at 14.6%. Depth of research per contact is doing the heavy lifting.

Mobile food and drink franchise, 8.9% reply rate with 41.6% of replies positive. A relationship-led market where almost nobody else is in the inbox, reached with short, local, human emails. When replies come back this warm, the calendar fills itself.

Marketing services agency, 6.1% reply rate with 34.9% positive. The hardest audience of the three, since agency owners receive outreach constantly. Tight targeting and plain, direct copy still cut through.

The pattern across all three

None of these campaigns did anything exotic. They share three habits: lists built by deletion and verified before send day, emails personalised to something true about the recipient, and polite follow-ups, which is where around half of all replies come from. The same habits carry across the rest of our case studies, from architecture to manufacturing.

Methodology

All figures come directly from live Tevi Lab client campaigns measured in our sending platform, and this page is updated as campaigns run, so the top three can change. Clients are described by sector rather than name. We publish what the platform records, nothing projected.

Want the detail behind the numbers? Start with the case studies or read what our cold email agency does.